1 00:00:00,150 --> 00:00:02,130 So step four is the ad text. 2 00:00:02,190 --> 00:00:04,950 And, you know, or a logo, if that applies to you as well. 3 00:00:04,990 --> 00:00:05,220 Right. 4 00:00:05,490 --> 00:00:07,740 So if you already have your personal brand, then that's great. 5 00:00:07,800 --> 00:00:09,990 You can see that drug drug might over a little bit. 6 00:00:10,450 --> 00:00:13,410 You know, it's a little bit more to the middle of an ad to text up here a little bit. 7 00:00:13,520 --> 00:00:15,270 It's I think it will kind of look a little bit better. 8 00:00:15,510 --> 00:00:19,800 Now, if you don't have this, then just add a logo or another picture and text originally. 9 00:00:19,830 --> 00:00:22,440 And you'll also want to focus a little bit more on the background image. 10 00:00:22,470 --> 00:00:27,690 Now, if you do have yourself and you are putting yourself and text in the image, then obviously you 11 00:00:27,690 --> 00:00:31,770 just want a theme in your background image because the main theme is going to be your personal brand, 12 00:00:31,980 --> 00:00:33,000 what the topic is. 13 00:00:33,090 --> 00:00:35,830 And then just, you know, an attention grabbing text overlay. 14 00:00:35,880 --> 00:00:36,100 OK. 15 00:00:36,540 --> 00:00:39,600 So you want to add text and position and accordingly. 16 00:00:39,630 --> 00:00:40,380 And that's important. 17 00:00:40,410 --> 00:00:44,640 OK, then you want to bring that text to life and know to the forefront. 18 00:00:44,700 --> 00:00:44,910 OK. 19 00:00:45,330 --> 00:00:47,700 Now I recommend adding a rectangle background. 20 00:00:47,700 --> 00:00:49,950 I'll show you how to actually do that here in a second. 21 00:00:50,280 --> 00:00:53,250 So that the text is clear to see and then bringing it to light. 22 00:00:53,310 --> 00:00:55,350 Now you don't need to add a rectangle background. 23 00:00:55,590 --> 00:00:57,210 You can just add the same. 24 00:00:57,210 --> 00:00:58,530 Like, let's hypothetically set. 25 00:00:58,980 --> 00:01:00,310 I'll show you what to do. 26 00:01:00,330 --> 00:01:01,620 So let's go over the text. 27 00:01:01,920 --> 00:01:05,130 And I said, for example, this is gonna be like a travel photography thumbnail. 28 00:01:05,130 --> 00:01:08,550 So let's you say like travel photography. 29 00:01:09,930 --> 00:01:13,140 And then I'm going to get this thing so I can move it around and adjust it. 30 00:01:14,190 --> 00:01:17,720 And we'll just make it like little bit bigger right here. 31 00:01:18,540 --> 00:01:21,480 Make it a little bigger and I'll drag my photo over slightly. 32 00:01:21,870 --> 00:01:24,600 And obviously, you can just click things and move them around accordingly. 33 00:01:24,990 --> 00:01:29,640 Just make sure that you have this right here, the drag tool and move to selected someone to move it 34 00:01:29,820 --> 00:01:33,300 right here and make this a little bit lower. 35 00:01:33,330 --> 00:01:33,660 OK. 36 00:01:34,170 --> 00:01:36,180 So travel photography now and select this. 37 00:01:36,180 --> 00:01:38,910 I'm gonna copy it by clicking control. 38 00:01:39,070 --> 00:01:39,380 See. 39 00:01:39,510 --> 00:01:39,930 You can also. 40 00:01:39,930 --> 00:01:40,170 Right. 41 00:01:40,170 --> 00:01:44,720 Click and copy as well if you want to do that way and then paste it by clicking control V. 42 00:01:45,060 --> 00:01:46,170 So control C. 43 00:01:46,620 --> 00:01:49,140 Control C, control V. 44 00:01:49,190 --> 00:01:52,910 And then it's going to paste that and some of the same formatting and then they made simple. 45 00:01:53,970 --> 00:01:55,560 So I'm just adding text here. 46 00:01:55,680 --> 00:01:56,820 That's pretty self-explanatory. 47 00:01:56,820 --> 00:02:01,050 You can obviously hit the text over here and change the font of the text if you want to go that way. 48 00:02:01,290 --> 00:02:05,670 And the way you do that is basically over here with your characters, change the font, change the weight, 49 00:02:05,850 --> 00:02:07,980 change the size, change the color pretty. 50 00:02:08,040 --> 00:02:10,500 You know, pretty pretty commonsensical right here. 51 00:02:10,500 --> 00:02:11,670 That's how you're going to adjust that. 52 00:02:11,940 --> 00:02:15,810 Now, I'm gonna drag this right here, I might add two different boxes around these, because, like 53 00:02:15,810 --> 00:02:20,760 I said, I want to add boxes in the background so that it makes it really, really easy to set to see. 54 00:02:20,790 --> 00:02:22,530 Now, if you don't want to do that, you can simply. 55 00:02:22,530 --> 00:02:22,770 Right. 56 00:02:22,770 --> 00:02:23,610 Click on the text. 57 00:02:23,880 --> 00:02:24,850 And same thing as before. 58 00:02:24,990 --> 00:02:30,030 You can go to the blending options and you can add a drop shadow or an outer Grillo or something like 59 00:02:30,030 --> 00:02:30,330 that. 60 00:02:30,600 --> 00:02:32,970 Sometimes that looks good on certain backgrounds. 61 00:02:33,090 --> 00:02:34,410 I don't always do that. 62 00:02:34,450 --> 00:02:37,350 Obviously, it's going to depend on the color of the outer glow that you choose. 63 00:02:37,530 --> 00:02:41,310 So if you click outer glow, like I said, you can adjust the noise and make it bigger. 64 00:02:41,310 --> 00:02:45,030 Like I said, once you click on it, you can also adjust like the size and the spread of that. 65 00:02:45,030 --> 00:02:48,090 So I'm gonna do that you that move that. 66 00:02:48,150 --> 00:02:51,330 But if you wanted to change the color here, then you would go to like red, right. 67 00:02:51,940 --> 00:02:52,170 Boom. 68 00:02:52,280 --> 00:02:52,860 Now it's red. 69 00:02:53,190 --> 00:02:54,570 If you want to make it yellow. 70 00:02:54,660 --> 00:02:55,800 If you want to make it red. 71 00:02:55,920 --> 00:02:58,760 If you want to make it light blue, you get the picture. 72 00:02:58,950 --> 00:03:00,820 I don't think that that looks very, very good. 73 00:03:00,840 --> 00:03:02,640 So I don't do that on most things. 74 00:03:02,700 --> 00:03:07,530 I don't outer glow my text and I don't add drop shadow on my text, although you can add drop shadow 75 00:03:07,890 --> 00:03:09,790 and outer glow if you want to go that route. 76 00:03:09,810 --> 00:03:10,970 You don't want to add the boxes. 77 00:03:11,030 --> 00:03:11,940 I'm going to cancel this. 78 00:03:12,240 --> 00:03:15,720 What I actually like to do a lot of times is I'll move this down slightly. 79 00:03:16,110 --> 00:03:20,280 Is I like to add a box, you know, in a background rectangle to the text. 80 00:03:20,310 --> 00:03:22,440 So it's clear to see and it brings it to life. 81 00:03:22,520 --> 00:03:22,670 OK. 82 00:03:23,190 --> 00:03:27,200 I also recommend keeping the text in your thumbnails super minimal. 83 00:03:27,420 --> 00:03:29,850 You don't want to have like a long sentence or a paragraph. 84 00:03:29,880 --> 00:03:32,550 I see this all the time and I've made this mistake countless times as well. 85 00:03:33,220 --> 00:03:38,920 I've found that if you keep the thumbnail tech super minimal, maybe three to seven words, Max. 86 00:03:38,970 --> 00:03:39,310 OK. 87 00:03:39,690 --> 00:03:42,240 Preferably on the lower side of that towards three or four. 88 00:03:42,270 --> 00:03:42,430 Right. 89 00:03:42,450 --> 00:03:45,240 You can see there's literally four words here on this one. 90 00:03:46,770 --> 00:03:52,650 You want the text to be super easy to read and get right to the point, because remember, people are 91 00:03:52,650 --> 00:03:56,190 scanning images quickly, especially thumbnails. 92 00:03:56,200 --> 00:04:01,010 So sometimes I'll also add a logo, too, if that's relevant, especially in coarse thumbnails specifically. 93 00:04:01,350 --> 00:04:06,300 I also recommend that you add a shadow effect to this, too, if you do add it, and sometimes it looks 94 00:04:06,300 --> 00:04:09,540 good if you also add color light effects to it as well. 95 00:04:09,720 --> 00:04:14,490 Like I showed you previously, but I don't always do that on the logo or the text. 96 00:04:14,520 --> 00:04:21,100 What I like to do is I'll make up box, so I'm going go up to the rectangle in marks a rectangular mark 97 00:04:21,150 --> 00:04:24,930 tool and I'm gonna hit that and I'm just going to draw a simple rectangular on the box. 98 00:04:24,960 --> 00:04:29,940 Now sometimes I'll go Isarel big rectangle and sometimes I'll draw like a super close rectangle. 99 00:04:29,970 --> 00:04:34,020 I've played around with both of them and it really kind of just depends on the on the weight of the 100 00:04:34,020 --> 00:04:34,920 thumbnail looks. 101 00:04:35,010 --> 00:04:39,350 Sometimes I'll get like, you know, in a kind of a groove of doing a big one. 102 00:04:39,360 --> 00:04:41,580 Sometimes I'll get kind of in a group of doing a small one. 103 00:04:41,820 --> 00:04:43,320 This is probably a little too close. 104 00:04:43,380 --> 00:04:48,270 So I'm going to do another one just a little bit bigger right here, and we're gonna make that box. 105 00:04:48,290 --> 00:04:48,420 Okay. 106 00:04:48,530 --> 00:04:52,860 Now that you've drawn the rectangle around it, we want to cut that out and turn the background black 107 00:04:52,950 --> 00:04:56,430 or white, depending on what color you have the text. 108 00:04:56,460 --> 00:04:57,720 I like going to the white text. 109 00:04:57,750 --> 00:04:59,830 You don't have to do that, although I think it makes it look. 110 00:04:59,900 --> 00:05:00,320 Really good. 111 00:05:00,380 --> 00:05:02,090 So I'm going to right click on that on that. 112 00:05:02,120 --> 00:05:04,070 In between that rectangle animal click. 113 00:05:04,130 --> 00:05:05,750 New layer to make this new layer. 114 00:05:05,780 --> 00:05:09,170 You can name the new layer rectangle one to whatever you want. 115 00:05:09,440 --> 00:05:10,790 I'm just gonna keep it as layer two. 116 00:05:11,480 --> 00:05:11,930 I'm gonna click. 117 00:05:11,960 --> 00:05:13,700 OK, then I'm also going to right. 118 00:05:13,700 --> 00:05:17,160 Click again and I'm going to fill it this time with a black coloring. 119 00:05:17,240 --> 00:05:17,390 OK. 120 00:05:17,450 --> 00:05:18,440 Now you can add a color. 121 00:05:18,650 --> 00:05:20,720 You can also turn it white or 50 percent grey. 122 00:05:20,780 --> 00:05:21,950 I like to keep it black. 123 00:05:22,520 --> 00:05:24,650 Darkened and a half percent opacity. 124 00:05:25,040 --> 00:05:26,000 Oh, paste city. 125 00:05:26,030 --> 00:05:26,690 Excuse me. 126 00:05:26,960 --> 00:05:28,310 So that it turns out black. 127 00:05:28,340 --> 00:05:28,650 OK. 128 00:05:29,000 --> 00:05:32,810 But now I need to come over on the timeline here and I need to, you know, adjust that. 129 00:05:32,840 --> 00:05:33,200 OK. 130 00:05:33,770 --> 00:05:36,200 So I'm gonna move the layers up above this. 131 00:05:36,260 --> 00:05:37,070 So I need. 132 00:05:37,100 --> 00:05:37,640 Excuse me. 133 00:05:37,640 --> 00:05:41,000 I need trap photography and made simple above that. 134 00:05:42,950 --> 00:05:47,930 And now you see that the text comes in front of that, someone to click off of this now and I'm going 135 00:05:47,930 --> 00:05:51,080 to draw another one really fast right around made simple. 136 00:05:55,030 --> 00:05:55,710 And same thing. 137 00:05:55,730 --> 00:05:56,410 Right, click. 138 00:05:56,630 --> 00:05:57,300 New layer. 139 00:05:57,770 --> 00:05:58,310 OK. 140 00:05:58,490 --> 00:05:59,150 Right click. 141 00:05:59,370 --> 00:06:00,530 New let start. 142 00:06:00,560 --> 00:06:00,770 Right. 143 00:06:00,770 --> 00:06:01,550 Click, fill. 144 00:06:02,030 --> 00:06:02,930 Add it black. 145 00:06:03,140 --> 00:06:04,020 And then same thing. 146 00:06:04,040 --> 00:06:04,970 I'm going to click off of it. 147 00:06:05,270 --> 00:06:08,360 And now I'm going to go back to the movie tool so I can adjust things. 148 00:06:08,390 --> 00:06:10,010 Now you might be saying that doesn't look that great. 149 00:06:10,270 --> 00:06:14,780 But what I like to do obviously is I'm going to click on those layers right here and I'm going to go 150 00:06:14,810 --> 00:06:18,020 layer three, which is the black and layer two, which is the black rectangle. 151 00:06:18,060 --> 00:06:23,090 And I'm gonna go to the blending adjustments and I'm not going to add the outer glow or the drop shadow 152 00:06:23,090 --> 00:06:25,820 to the text made simple or travel photography. 153 00:06:26,180 --> 00:06:29,900 I'm gonna add it to the background, you know, Rectangle, because I think that that makes it look 154 00:06:29,900 --> 00:06:30,500 a lot better. 155 00:06:30,740 --> 00:06:35,570 So I'm going to add outer glow and a matte at drop shadow, and I think that that's going to look great. 156 00:06:37,460 --> 00:06:39,530 So you can also play around the color, too. 157 00:06:39,530 --> 00:06:40,760 Like if I go back in and I right. 158 00:06:40,760 --> 00:06:45,020 Click and I select that again and go to blending options and I go to the afterglow and I click on that, 159 00:06:45,320 --> 00:06:47,850 just like I showed you before, you can obviously adjust the color, right. 160 00:06:47,900 --> 00:06:49,630 You might think like, OK, let's try pink. 161 00:06:49,640 --> 00:06:51,680 That looks OK, but it looks a little strange. 162 00:06:51,950 --> 00:06:53,800 You can also go like light blue a little bit. 163 00:06:53,810 --> 00:06:54,790 That kind of looks pretty good. 164 00:06:54,800 --> 00:06:55,910 I kind of like that, actually. 165 00:06:56,870 --> 00:06:58,060 And then same thing with this one. 166 00:06:58,100 --> 00:07:04,850 Go to the right here, layer two, blending adjustments and now it should have that same thing formatted. 167 00:07:04,880 --> 00:07:08,850 So I'm going to click Outer Glow and drop Shadow and Bam Haydock. 168 00:07:09,050 --> 00:07:13,850 And now we have some popping text on it with a background that clearly in front of the image. 169 00:07:14,060 --> 00:07:15,770 Same thing with me with a personal brand. 170 00:07:15,980 --> 00:07:20,270 You can obviously select these if you want to select everything and then drag them around as you want. 171 00:07:20,480 --> 00:07:22,040 Just make sure that you like drag's select. 172 00:07:22,070 --> 00:07:24,660 You don't just click one or it'll just drag that. 173 00:07:24,850 --> 00:07:25,700 That actual thing. 174 00:07:25,760 --> 00:07:27,300 So I'm gonna click out of this. 175 00:07:27,620 --> 00:07:28,400 I'm going to do that. 176 00:07:28,430 --> 00:07:29,240 So it looks like that. 177 00:07:29,480 --> 00:07:32,360 And we'll move on to the final step in the process.